VIVID™ was developed by Giro in partnership with Zeiss
Optics, the global authority in quality optics. This
patented lens technology is based on decades of
studying the visual experience on snow. Conventional
goggles and sunglasses are designed to eliminate blue
light. The long held belief was that blue light = bad
light. But here’s the thing: snow isn’t white… as the
most reflective surface on Earth, snow is actually blue. 
Our research proves that seeing this blue light is
fundamental in processing terrain on snow. VIVID Lens
Technology effectively manipulates blue light by letting
in contrast enhancing blue light, while blocking 
harmful UV light. VIVID essentially filters out the haze
and frees your eyes to spot your line and focus on
enjoying your experience.