A Rochester NY area native, Will started snowboarding in 1994 and was coaching and instructing by age 16. He worked in various shops growing up before moving to NYC after college and taking a job in the Snow and Skateboard departments at Paragon Sports. Will was at Paragon for 5 years and worked his way up before switching over to become an independent rep. He has spent the past 6 years working with numerous brands, but most recently as the Mid Atlantic regional rep for Burton Snowboards, Analog and Anon optics. Will currently lives in New Jersey with his wife and super cute baby boy.