Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. Our world has changed dramatically in the past three decades, but Giro has remained steadfastly committed to serving enthusiast riders like you because we understand that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life. That’s why we do what we do. So as long as you keep striving for better, we’ll keep making the gear that gets you there. We’ll Stop When You Stop.